
Waggles Puppies
Waggles was created with the commitment of placing happy healthy puppies into loving homes. Become part of the 300-billion-dollar pet industry with a business that's disrupting from the inside with our three decades of experience.
Do you love dogs? Do you like to see the joy of a puppy going to a loving, forever home? Do you want to be part of transforming the pet industry? If you answered “yes” to those questions, Waggles Puppies offers a unique opportunity within $300 billion U.S. pet industry.
*Initial Investment: $200,000
*Store revenue of $1,751,722 as shown in 2026 FDD
Waggles’ innovative business model connects people with Responsibly Bred, high- quality dogs from licensed, regulated, USDA and canine care certified breeders across the country. The breeders Waggles engages with, are held to the highest standards of caretaking expectations and inspection policies in the industry.
If you would like to own a fun, high-end, boutique retail business, where you can make money and enjoy your business, please take the 3-minutes to review this opportunity.
As a Waggles Puppies franchisee, you’ll operate a regional puppy boutique that builds happy families by connecting people with the right puppy for them. Before they arrive at your business, each puppy receives multiple vet checks, including proof of vaccines and deworming, and is implanted with its tracking chip. That means you can focus your time with the puppies on socializing, exercising, and finding their forever home.
Why Entrepreneurs Choose Waggles Puppies
Waggles Puppies is doing something truly special in the pet space, both for animal lovers and entrepreneurs. From a business perspective, franchising with Waggles is a powerful way to become the go-to source for family dogs in your market. This is a “what you make of it” opportunity, where you can scale your operations to demand with your territory and your specific business growth goals. Current Waggles Puppies franchisees benefit from…
- Lower labor model: Love what you do and embrace an entrepreneurial path that feels less like work.
- Simple operations: Leverage a straightforward model that enables you to work as an owner-operator or a semi-absentee manager.
- Prime market access: Claim key territories with built-in-demand for in-person, online and “white glove” delivery services.
- Multiple revenue streams: Uncover opportunities to sell pet food, insurance, merchandise, and beyond in addition to your core business.
- “Empire-building” opportunity: Command an exclusive territory in a high-demand market with the opportunity to grow and build as you see fit.
- Comprehensive training and support: Leverage national office support to increase community awareness about your business, opening, and offerings.
- Done For You social media and hyper-targeted local marketing programs available.
The Market Opportunity
The pet industry in the United States has a total footprint of more than $300 billion, and globally, the market is trending to reach a half-trillion dollars in the next few years. Since Waggles Puppies franchise territories are exclusive, working with them provides you with a protected slice of that pie so you can build a strong reputation in your community and tap into that market without any direct competition at the level of service you’ll be able to provide.
According to Forbes, 42% of dog owners get their pets from a store, while 23% go directly to the breeder. Working as a Waggles Puppy franchisee puts you directly at the intersection of those two opportunity streams, as you’ll provide breeder-quality and certified puppies in a setting that provides the experience of a store. This is a best-of- both-worlds scenario where 65% of all people in your territory who are interested in getting a puppy are looking for services like yours.
According to Forbes, 42% of dog owners get their pets from a store, while 23% go directly to the breeder. Working as a Waggles Puppy franchisee puts you directly at the intersection of those two opportunity streams, as you’ll provide breeder-quality and -certified puppies in a setting that provides the experience of a store. This is a best-of-both-worlds scenario where 65% of all people in your territory who are interested in getting a puppy are looking for services like yours.
Work With a Franchisor That Loves Puppies and Business
Waggles Puppies is disrupting the puppy / dog adoption space, providing bred transparency, selection, and healthy guarantees in a modern, upscaled boutique store. Whether you love pets or love the idea of building a regional empire, Waggles Puppies could be the fit for you.
Join a place that matches happy puppies with forever homes.
Fill out the form on this page to connect with the franchise development team. We’ll walk you through the details, answer your questions, and explore available territories, no obligations, free consultation.
Frequently Asked Questions
How much does a Waggles Puppies franchise cost?
The total initial investment to open a Waggles Puppies franchise is $340,950 to $677,500. That includes an initial franchise fee of $50,000. Candidates need at least $200,000 in liquid capital. Figures come from the brand's franchise disclosure information; confirm current numbers with the franchise team.
How much liquid capital do I need to buy a Waggles Puppies franchise?
Waggles Puppies asks franchise candidates to have at least $200,000 in liquid capital and a net worth of $750,000.
What is the Waggles Puppies franchise fee?
The initial Waggles Puppies franchise fee is $50,000.