Step 1
We learn your franchise.
Your website and FDD help us understand the model, investment requirements, and owner opportunity.
We've built a smarter way to find your next franchisee.
Match scans your website and FDD, builds your go-to-market profile, finds people who fit your franchise and puts your brand in front of them. They learn your story, then book time on your calendar.
Log in to manage your directory listing and build your buyers network.
How it works
From your FDD to a booked discovery call, in five steps.
Step 2
We build your go-to-market profile.
We learn who your ideal owner is, what motivates them, where they spend time, and which message will make them raise a hand. Then we build your go-to-market audience so every lead we deliver matches your ideal franchisee profile.
Step 3
We find your ideal candidates.
We search our growing candidate database and trusted data partners for people who match your profile, then score every one of them against 89 qualification criteria.
- Candidates recommended exclusively for your brand
- New prospects added to your profile every month
Step 4
We place your brand in front of them.
Your brand shows up where these candidates already are: in their inbox, in the Franchise Discovery newsletter, in their social feeds via ads and on LinkedIn. Every touch is tracked.
Step 5
They learn your story and book your calendar.
Candidates explore your listing and learn about your brand at their own pace. When they're ready, they book a discovery call with your team. You talk to people who already understand your brand.
- New prospects added to your profile every month
The engine
What makes it a powerful engine
We create the want, then watch it turn into an inquiry.
Demand generation
Most candidates aren't searching for your brand yet. We introduce it, tell its story and build interest until a casual reader becomes a serious inquiry.
Omni-channel marketing
Newsletter, cold email, social ads, LinkedIn and your directory listing work together. Candidates see a consistent story wherever they are.
A live intent score
Every interaction raises a candidate's score. When they cross the line, Match shifts from nurturing to a direct invitation to book a call. Try it here.
Example candidate intent score
58 / 100
Tap an action to see how the score moves.
Questions
Frequently asked questions
How does Franchise Magazine find franchisees for my brand?
We scan your website and FDD to understand your model, investment requirements and owner opportunity, build a go-to-market profile of your ideal owner, find matching candidates in our candidate database and through trusted data partners, and put your brand in front of them. Candidates learn your story on your directory listing and book a discovery call on your calendar when they are ready.
What is a go-to-market (GTM) profile for a franchise?
It describes who your ideal franchise owner is, what motivates them, where they spend their time and which message makes them raise a hand. We use it to build the audience we market your brand to, so every lead matches your ideal franchisee profile.
How are franchise candidates qualified?
Every candidate is scored against 89 qualification criteria, including industry relevance, interest background and financial background. Candidates who fit are recommended exclusively for your brand, and new prospects are added to your profile every month.
Which marketing channels do you use to reach candidates?
Your brand appears in the Franchise Discovery newsletter, in dedicated emails, in Facebook and Instagram ads, in LinkedIn messages and on your franchise directory listing. Every touch is tracked.
What is a candidate intent score?
Each interaction, such as visiting your directory listing or clicking your ad in the newsletter or an email, raises a candidate's intent score from 0 to 100. When a candidate reaches 80, outreach switches from nurturing to a direct invitation to book a call with your team.
I want to buy a franchise. Where should I start?
Browse the franchise directory and filter opportunities by industry, liquid capital and the state where you want to own. You can also take the free Business Ownership Assessment to see which ownership style fits you.
Your next franchisee is out there. We find them first.
Franchise Magazine is now AI-powered.
In 30 minutes we'll scan your brand live, walk through your GTM profile and show you a sample of candidates who fit.